Yury Erofeev

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Yury Erofeev

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Yury Erofeev is a Research and Development Sustainability Manager of SQUAKE, specialising in market analysis, carbon calculation methodologies, and product development within the transport and travel sectors. With a solid foundation in physics, mathematics, and sustainable development, he is passionate about driving impactful change through data-driven insights and strategic innovation.

 

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Yury Erofeev

Greenwashing won’t work. What does a business need for proper eco-marketing?

Eco-marketing promotes genuine sustainability efforts, focusing on certification, packaging, and advertising to effectively market eco-friendly products while avoiding "greenwashing"

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