Anna Alex

Anna Alex is an entrepreneur and business angel focused on tackling the major challenges in climate and nature. In early 2023, she founded her third company, Nala Earth, which makes nature & biodiversity measurable for businesses. Prior to that, she founded Planetly, a corporate carbon management solution, and Outfittery, a personal shopping service. Anna’s foundation, the Wild & Free Animal Fund, supports organizations fighting industrial animal farming. She studied economics, sociology, and psychology in Freiburg and Paris. Throughout her career, she has been recognised among Europe’s “Inspiring Fifty,” the "Most Inspiring Women in Tech,” and the “Young Elites - Top 40 Under 40.”