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Reports says too many ESG funds are greenwashing and misleading

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By illuminem briefings

· 2 min read


illuminem summarizes for you the essential news of the day. Read the full piece on Forbes or enjoy below:

🗞️ Driving the news: Nearly a quarter (23%) of Article 8 funds are at risk of greenwashing, according to ESG data provider MainStreet Partners
• The firm found that 13% of these funds fail regulatory adherence assessments, meaning their documentation may mislead investors
• The 2025 ESG and Sustainable Barometer report highlights a decline in asset manager ratings across sustainability classifications

🔭 The context: Article 8 funds are supposed to promote environmental or social characteristics, yet many fail to align with sustainability claims
• Increasing regulatory scrutiny, particularly around fund naming rules, has led some asset managers to withdraw from initiatives like the Net Zero Asset Managers initiative
• US firms are also showing more reluctance to engage with ESG discussions

🌍 Why it matters for the planet: Greenwashing undermines trust in sustainable investments, potentially slowing climate action by misallocating capital
• Many funds still hold assets linked to coal mining, human rights violations, and environmental damage
• Stronger regulations and clearer ESG performance indicators are needed to ensure credibility in sustainable finance

⏭️ What's next: Regulatory scrutiny will continue to increase, with potential fines and reputational damage for non-compliant funds
• Market adaptation may lead to clearer ESG investment strategies with specific key performance indicators • Without simplified regulations, however, sustainable investing risks being stifled

💬 One quote: “Regulatory scrutiny continues to intensify, with the threat of fines for those that do not adapt, on top of reputation damage.” — Neill Blanks, Managing Director at MainStreet

📈 One stat: 72% of funds under the Paris Aligned Benchmark regime remain in breach of required exclusions, with violations including coal exposure, human rights abuses, and corruption

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